Brand Mentality

Time is an intangible system. It feels continuous, but when it’s gone, it’s gone. Although we can’t control time, we can navigate within its boundaries. Don't waste time. Find time for what matters to you.

We have the will to pursue goals, say “I love you,” seize opportunities, make mistakes, and learn from failure and success. You are your greatest ally and worst enemy, and it’s up to you to make things happen. 

Create paths. Get lost. Progress. Each moment is a chance to be who and how you want to be. Explore your potential.


Hours Lost is an independent clothing brand run by Jenay Ross in Los Angeles. 

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